What Made The Traditional Little White Spanish Town Of Juzcar Paint Itself Blue...

Juzcar is a small Spanish town
in the province of Andalusia.
Up until 2011 it was a traditional little town with whitewashed buildings.
And everybody was very happy.
Then along came Sony Pictures.
They decided the little town of Juzcar would make an ideal setting for the premiere of their latest movie. "The Smurfs 3D".
As part of the campaign to promote the movie, Sony wanted to paint the whole town blue.
So a team of painters painted everything that didn't move and on July 23 2011 the new Smurf town hosted the special premiere
with great fanfare.
When the promotion was over the same painters returned to Juzcar to repaint the town white.
But the townsfolk saw red.
They'd discovered that the colour blue was gold.
When the town was the traditional white, they'd had perhaps three hundred visitors a year but now the town was the colour of gold, they were getting around eighty thousand tourists a year.
And that kept everybody in the black.
And that's why all the other little towns in the area are green. With envy...