Friday, June 3, 2011

Supermarkets. Playing The Percentages...

I'm delighted to congratulate Pak'n Save, the no frills supermarket chain that I often frequent, for being the cheapest supermarket in New Zealand for the eleventh successive year, beating it's closest rivals by 10%.
But I'm disgusted that so many supermarkets put the price of fruit and vegetables up by 100% and the price of beer and wine up by a mere 1 to 10%. To attract customers.
Marketing. Another name for manipulation and greed...
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